• The graph shows sales units which are currently in the application for the selected channel
  • The x-axis shows time of the day
  • The y-axis shows the day of the week
  • The idea is to know the overlapping pattern of the sales units
  • The graph helps in understanding the overlapping pattern of the sales units.
  • Two or more sales units at the the same time range are shown using stacked bars.
  • The graph shows TVR and ER(card and base) of the sales units
  • The x-axis shows the TVR of the sales unit
  • The y-axis shows the ER value of the sales unit
  • The trend line shows how the ER are being distributed among the sales units, which helps in deciding the right ER for the sales unit for a given TVR.